The presale in September sold out in 36 hours, with 17,000 people added to the waitlist.
enlisted cosmetic chemists, branding experts, and 100 of her closest 443,000 Instagram followers to help. “I put a call out on my Instagram casually and we had over 600 applications," she tells. "They each submitted a testimonial saying why they thought they should be part of the creation and submitted pictures of their skin. Then we had a #PillowtalkDerm Zoom PJ party with the whole group. It was so fun.
Though it sold out quickly. PillowtalkDerm Skincare has been decades in the making, Idriss explains. “I'm a cosmetic dermatologist; I deal with different faces and different budgets all day long," she says. "What I've noticed gives patients the biggest bang for their buck regardless of their skincare goals is evening out their skin tone, and unless you're living in a dark cave, chances are you have some form of discolorations.
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