In metro Denver, it found that new cars were selling for 9.5% more on average than the sticker price on the window
Before the pandemic, the Manufacturer’s Suggested Retail Price or MSRP pasted on the windows of new cars and trucks was more of a suggested price, a ceiling a buyer would negotiate lower with the dealer. For many models, it has now become the ground floor entrance to an elevator that goes higher.from February 2022 through February 2023, comparing the MSRP to the average list price of new cars to see what premium, if any, dealers were demanding.
, a bit higher than the 8.8% premium averaged nationally. In dollar terms, Denver buyers pay on average $4,117 more than the MSRP. “The manufacturers keep raising their prices and then the dealers raise them again, to the point where the average new car is priced above $45,000,” said Karl Brauer, executive analyst at iSeeCars, in comments included with the study. “There’s no denying it – new cars are expensive!”In metro Denver, the Jeep Wrangler has the highest premium at 29.9% or $11,053 and the Jeep Wrangler Unlimited was third with a 25.3% premium worth $12,194.
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