The beer, first brewed in 1995 in the basement of Coors Field, has an interesting history
and has been one of the company’s products since 1995. But the beer’s story is much more interesting than that. It was first brewed in 1995 in the basement of Coors Field. That’s because Coors opened a small brewery, the Sandlot, in the stadiumBut some Coors executives hated the beer, in large part because of its hazy look, something that is traditional for Belgian-style wheat beers, but not for American lagers like Coors.
But that same public loved Blue Moon, and the full-flavored brand quickly gained popularity, adding new flavors and styles and eventually becoming a best-seller worldwide. It was so popular, in fact, that the craft-brewing trade organization, the Brewers Association , criticized Coors for not labeling it as a Coors product, accusing the company of wanting to hurt craft breweries.
But Molson Coors certainly took full ownership of the brand on Super Bowl Sunday, giving the Denver-born juggernaut its place in the sun — or, rather, the moon.
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