A Queen-in-waiting’s winter trip to the snow-covered Austrian slopes alongside a couple of young princes. Diana's sartorial choice? Denim.
Her retro-nostalgic dream started to come true last year when she had a meeting with denim brand DL1961. After 10 months of research, development and testing, this week the two brands launch their denim capsule skiwear collaboration.
“Adapting denim to make it technically fit for skiing is quite an undertaking,” says Gottschalk. “You have to insulate it, make it less rigid, make it water-resistant. The first pair of trousers we did, the test wearer couldn’t sit down in,” she admits. “They were too rigid. You spend a lot of time on a chair lift when you’re skiing so we had to go again.
The design adds to the chic factor too – an oversized jacket with a star stitched into the back has a laidback rock‘n’roll vintage feel; a dark wash jacket with overstitching will appeal to selvedge denim lovers, while print obsessives will love the matching houndstooth jacket and ski pants, a Perfect Moment motif, which has been achieved not through print but with a laser-cut technique.
The kit was ready for testing in summer when there was little snow available. So the DL1961 team headed to New Jersey to an indoor ski slope that uses the real stuff. “We had nowhere else we could go,” says Ahmed. “But everything honestly felt like other skiwear I’ve worn – I didn’t feel like I was wearing denim. It just had that supportive level of “hold you in” stretch, and I was able to move around without it feeling stiff and rigid.
“People who grew up in the ’80s and ’90s just smile when they see the denim looks,” says Gottschalk. “But equally my 18-year-old daughter can’t wait to get into them. I think the retro aspect resonates with everyone.” Including any new generation princesses who might be looking for a sartorial lift for their alpine wardrobes this winter. Your pass to ski in denim awaits…
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