Levi\u0027s in\u002Dhouse tailor Sara Chalupnicek shares a fresh spring denim DIY.
For those looking to make their favourite styles stand out — or to refresh a favourite piece for spring — the textile provides the perfect canvas for adding custom details.
“The density of the fabric makes it a perfect canvas for embroidering, patching, and sewing,” says Sara Chalupnicek, a Calgary-based in-house tailor forTo facilitate this custom feel, the brand offers a selection of customization options such as button swaps, embroidery, painting and more at select Levi’s locations across Canada, including Park Royal in West Vancouver. Available at a variety of prices, Chalupnicek says that customization can be a great option for both new and used denim finds.
“On a small scale, distressing is quite popular, especially with the warmer weather coming up,” Chalupnicek says of the most sought-after services. “Next would be panelling and sashiko — a type of traditional Japanese stitching. And the most popular premium customization would be our chain stitch embroidery.”
This particular type of embroidery sees a Levi’s tailor draw the thread onto the fabric by hand. A machine is then used to create the stitch using a single chain stitch line. The embroidery can range from a single name or symbol to a full embroidered panel on a piece. Well-worn pieces can also be repaired and patched, reworked into new designs such as a tote bag, or recycled in the brand’s Denim Recycling Program, where it will be used for insulation, according to Chalupnicek.Article content
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