Democrats worry as Trump unleashes money on 2020 digital ads

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Democrats worry as Trump unleashes money on 2020 digital ads
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While Democrats wage a wide open primary , President Donald Trump is blanketing battleground states with online advertising that could help set the narrative heading into the 2020 campaign. The blitz of ads run recently in states including Michigan, Florida, Wisconsin and Pennsylvania alarms some Democrats

WASHINGTON — While Democrats wage a wide open primary , President Donald Trump is blanketing battleground states with online advertising that could help set the narrative heading into the 2020 campaign.

"The real concern here is that Trump is able to have unchallenged positions when it comes to issues that a lot of voters care about," said Tara McGowan, the founder and CEO of ACRONYM, a progressive group that specializes in digital campaigns."We are going to see outside groups start to spend with offensive and defensive messages, but I worry that it's still not going to be enough to compete with the infrastructure the right has.

One battleground ad, viewed as many as 1 million times, shows footage of a White House event commemorating Trump's signature of a criminal justice overhaul . The president grins as Gregory Allen, an African American former prisoner who was released under the law, praises him for"continuing to make America great again."

But while groups like Priorities USA and American Bridge plan to spend big, they have yet to ramp up. The DNC was carrying $6.2 million in debt with just $7.5 million on hand at the end of April, compared to the Republican National Committee's $34.7 million. And many donors have yet to go all in on a specific candidate.

Priorities USA, the largest Democratic outside group, says it plans to launch an initial $100 million phase of its anti-Trump effort this summer. The group declined to say how much it has raised but spent about $200 million during the 2016 race.

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