A wealthy Democratic candidate polling at less than 1% plans to air 30-minute TV infomercials across Iowa in a wild effort to turn around his struggling campaign
Delaney's struggling campaign is hoping the $40,000 ad buy could help reverse its political fortunes and widen the reach of their message rooted in pragmatic idealism.
"Our campaign hasn't ever been about sound bites, so we're excited to be the first this cycle to offer a long-form program that goes in-depth with solutions and not just empty promises," Delaney said in a press release sent to the Register. The infomercial is set to air on Sunday between 10:30am and 4:30pm in Des Moines and other cities across the state, the Register reported. The campaign plans to rerun the infomercial up until the state's caucuses in February.
However, its far from clear whether the infomercial will help make up the huge gap between Delaney and the frontrunners in fundraising and support. Despite being "all in" on Iowa, the former Maryland congressman has found it difficult to resonate in the state. According to the RealClearPolitics average, Delaney is polling at 0% in Iowa.
Delaney has relied on his own money to bankroll much of his campaign, loaning it roughly $19.5 million across the first two quarters,
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