Five years after founding the brand, Demna Gvasalia is leaving Vetements.
, Gvasalia said, “I started Vetements because I was bored of fashion and against all odds fashion did change once and forever since Vetements appeared and it also opened a new door for so many. So I feel that I have accomplished my mission of a conceptualist and design innovator at this exceptional brand and Vetements has matured into a company that can evolve its creative heritage into a new chapter on its own.
Vetements will continue to be run in Switzerland by the design team and Gvasalia’s brother, Guram, who serves as the company’s CEO. “Vetements has always been a collective of creative minds. We will continue to push the boundaries even further, respecting codes and the authentic values of the brand, and keep on supporting honest creativity and genuine talent,” Guram toldAt Vetements, Gvasalia made a splash by trolling the fashion industry and pioneering a new, Eastern Bloc-inspired aesthetic.
Last year, reports emerged that Vetements was struggling financially, which both Gvasalia brothers strongly refuted. “Fashion is not about hype, nor about useless gossip or opportunistic pseudo journalism, fashion is about clothes,” Demna wrote on Instagram. “So is Vetements.”
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