An avalanche of burgundy and blue has overtaken the Front Range as the Stanley Cup Finals return to Colorado for the first time in 21 years.
Centre Ice Hockey, a locally owned hockey shop in Centennial, has seen a sharp rise in activity with Avs merchandise flying off its racks as Avs fever spreads across Colorado.
Store owner Rick Boh said his store is selling four times as much merchandise as it was at this time last year, which has resulted in supply-chain issues — meaning manufacturers are struggling to keep up with demand.Another local hockey shop, Pure Hockey, with locations in Westminster and Littleton, has also experienced an uptick in sales, saying that anything with the Avs logo is getting scooped up.
In addition to Avalanche gear, Centre Ice Hockey also sells hockey equipment for the amateur to elite-level player. From interacting with customers during the playoffs, Boh said he has noticed an increase in interest in the sport in general.
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