It has been my honor to have served as a barb for the last ten years. NICKIMINAJ
shameless self promo the day prior
to the album's release on the 2010 American Music Awards. The record's lead single,"Your Love," was a slight deviation from what fans of her mixtapes had fallen in love with throughout the 2000s, but nonetheless unique. I still remember blasting the clean version of"Your Love" in my headphones connected to my orange iPod nano as I dragged my mother to a Hot Topic store back in 2011 to buy me a Nicki Minaj t-shirt.
Less boldfaced and braggadocious,"Your Love" was perceived as a pitch-shifted pop complement to her previous works, and thus began the sine wave of musical contradictions Minaj would oscillate between throughout the decade. The sonic"Minaj dichotomy" — of which she can bounce between inter- and intra-track — isn't necessarily aggression versus innocence as much as it is passion versus invitation.
The domino effect that Minaj managed to set off with"Super Bass" cannot be understated or undervalued; a Nicki feature on a radio-impacting track was suddenly the hottest commodity in the industry, and there's a paper trail of evidence to support it.
Hot on the heels of something big, mid-2012 apocalypse phenomenon and at the kickoff of EDM's tightening grip on the industry, Minaj struck pop-rap gold again with"Starships." The rise of the six-times platinum single off of her sophomore album
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