Death knell or $1 million idea? Trump’s campaign tries to turn gaffes into gold.

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Death knell or $1 million idea? Trump’s campaign tries to turn gaffes into gold.
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With exactly one year to go until Election Day 2020, the Trump team is repurposing the president’s controversial statements

Donald Trump’s reelection campaign is making due with what it has: a pile of cash that has left Democrats with dropped jaws and a candidate who delights in making jaw-dropping comments.

While the amount raised from marker sales — roughly $50,000 so far — pales in comparison to the $156 million the Trump fundraising committee has on hand, such efforts are more about branding to campaign officials. Both episodes underscore the way Trump’s 2020 operation is using the most controversial moments of his presidency to electrify his base, reinforce his brand as the disrupter in chief and assure voters that — despite his incumbency — he’s as much a political outsider now as he was when he first ran for office 4½ years ago. With exactly one year to go until Election Day 2020, the tactic is one team Trump plans to employ as much as possible, primarily, it says, because it cannot be replicated.

Campaign officials maintain Trump is almost always their inspiration. “We follow the president’s lead” is a slogan they repeat frequently to inquiring reporters. But it’s their knack for rapidly turning his ideas or blunders into marketable materials they seem to take the most pride in. Other times, the campaign has converted gaffes by Trump’s opponents — or in one case, his top aide in the West Wing — into fundraising tools or awareness campaigns.

“It is no surprise that Trump’s campaign would resort to childish antics like this to take attention away from this president's appalling record of separating families and using immigrants as scapegoats…,” Biden campaign spokeswoman Isabel Aldunate said in a statement after the “TodosConBiden” stunt.

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