'How did the Beatles make it? Obviously, they had talent that was going unrecognized. But they had something else: early champions. They had a fanatically committed manager in 27-year-old Brian Epstein,' writes NYT columnist David Brooks.
This Feb. 28, 1968, AP file photo shows The Beatles, from left, Paul McCartney, John Lennon, Ringo Starr and George Harrison.Let’s say you’re a musician, artist or actor with dreams of making it big. How do you do that?
So how did the Beatles make it? Obviously, they had talent that was going unrecognized. But they had something else: early champions. They had a fanatically committed manager in 27-year-old Brian Epstein. They had two enthusiastic admirers who worked in the music publishing arm of EMI who pushed until the company offered the Beatles a recording contract.
In his paper, Sunstein cites a study done by Matthew Salganik and others that illustrates the immense power of social influence. The researchers recruited about 14,000 people to a website where they could listen to and download 48 songs. Some of the people were divided into subgroups where they could see how often other people in their subgroup downloaded each song. Sunstein summarizes the results: “Almost any song could end up popular or not,.
You can tell a negative story based on all this: Human beings are mostly pathetic lemmings, blown about by peer pressure. But that’s not how I see it.
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