David Beckham’s guide to celebrity

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David Beckham’s guide to celebrity
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As a new series on Netflix shows, it takes more than just a pretty face

In 2004 this columnist visited a school near Basra in southern Iraq. The affable boys seemed to know four words of English. Two were obscenities. The other two were “David Beckham”. Not long before, recounts “Beckham”, a new documentary series, the Sun newspaper claimed to have found the only person on the planet who hadn’t heard of Mr Beckham: a shepherd in Chad.

First he conquered Spain, where in 2003 Florentino Pérez, president of Real Madrid, welcomed him as “a symbol of post-modernity”. That suggests his success is an artefact of image and marketing; yet it also rests on old-fashioned qualities that are disappointingly hard to simulate. One is the talent that made his profile marketable.

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