New VIP+ Analysis: Sans public dislikes, some users may engage less with videos on the Google-owned platform, new data suggests.
45% of survey respondents who use YouTube and noticed the dislike count removal said the change made them “much less” or “slightly less” likely to engage with the platform’s videos. That was slightly higher than the 43% of respondents who indicated that the dislike count removal made no difference to their commenting, liking or disliking in regard to YouTube videos.
But this doesn’t totally discount the data presented at the beginning of this article because YouTube should be prioritizing pleasing those who spend the most time on its platform, many of which are likely to be the ones who’ve already noticed that dislike counts are now gone. Yes, bigger creators also benefit from comments and likes. But you could argue that many bigger YouTube creators are more likely to have bigger reaches on other social platforms and might generally be less financially vulnerable to not being promoted by YouTube’s algorithm than smaller creators.
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