Even if you’ve never heard the phrase “dark patterns,” you’re almost certainly familiar with them. They’re the sneaky ways online companies trick you into agreeing to stuff you’d normally never assent to. More from columnist Davidlaz:
A European study last year found that Facebook and Google are masters of steering people into making choices that aren’t in their best interest.
The Deceptive Experiences to Online User Reduction Act is the brainchild of Sens. Mark Warner and Deb Fischer . They’re hoping the legislation will be included as part of sweeping privacy regulations now under consideration in the Senate Commerce Committee. “Our bill is pretty simple,” Warner said. “We just want consumers to be able to make more informed choices about how and when to share their personal information.”
But this perpetual siege on our privacy doesn’t have to be the default setting. There’s no reason for consumers to simply accept that just because online businesses are desperate for our data, there’s nothing we can do about it. “When digital services employ dark patterns to nudge users toward sharing more personal data, the financial incentive has taken precedence over respecting users’ right to choose,” the researchers concluded.
that could make an impression on consumers even though they appeared too quickly to be consciously noted. Authorities, however, have yet to acknowledge the similar effect of dark patterns.
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