Calling all tequila lovers and sober curious pals! 🌵🥃
brands before, but none of them have been NA spirits. Unlike other zero-proof spirits and beer that often contain minuscule amounts of alcohol, Trejo’s Spirits are 100 percent non-alcoholic. “With Trejo’s Spirits Zero Proof Tequila, I wanted to create a completely 0.0 percent ABV spirit,”said Trejo in a statement. “If you’re sober like me, or just avoiding alcohol, you too can make a kick-ass drink that tastes like a full-on celebration.
There aren’t many details as to how this tequila alternative was produced, just that it’s a blend of “essences, extracts, and distillates” from around the world. Because there is no alcohol, potassium sorbate is used as a preservative to make the spirit shelf stable, but the brand says it’s looking for a natural alternative to use instead. The tasting notes describe earthy agave and citrus on the nose, with a crisp and clean finish.
The NA or “sober curious” movement is gaining traction, as many people are trying to completely eliminate or just reduce the amount of alcohol they consume. While the NA market share is still tiny compared to traditional spirits, many big brands are getting onboard and the category is projected to grow substantially. According to, the NA market size was valued at nearly $300 million in 2021 and will more than double over the next eight years.
Trejo’s Spirits isn’t stopping with “tequila”—according to the brand, future releases will include NA versions of mezcal, American whiskey, London dry gin, and dark rum. Trejo’s Spirits are available now from the brand’s
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