A Daniel Craig-voiced aid appeal for victims of the tragic earthquakes in Turkey and Syria earlier this month is set to run across 29 networks simultaneously in the U.K. on Friday evening. Media co…
earlier this month is set to run across 29 networks simultaneously in the U.K. on Friday evening.
Ocean Outdoor have also gifted advertising space and the appeal will run on large format digital screens at the same time in major U.K. cities including London, Liverpool, Birmingham and Manchester. “Seeing the devastation of the earthquake, we wanted to use the power of a joint broadcaster and advertising initiative to help raise awareness for this important cause,” said Verica Djurdjevic, chief revenue officer at Channel 4. “We’re incredibly grateful to Recipe and the plethora of other media owners who have also offered their support through this project.”
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