With the short-form video platform's stranglehold on America's youth, the White House is reportedly reaching out to leading content creators with large followings, called influencers, to brief them on the war in Ukraine.
Thirty of the biggest accounts on the platform were briefed on a Zoom call Thursday by Matt Miller, a special adviser for communications at the White House National Security Council, and White House press secretary Jen Psaki, among others, according to a report.On the call, they reportedly discussed the United States's goals in the wake of the conflict, distributing aid in the region, NATO and its relevance, and what a reaction to nuclear attack would look like.
“Those who have an audience can ideally set the tone for how others decide to assess and amplify what they see online,” said Jules Terpak, another attendee. “We recognize this is a critically important avenue in the way the American public is finding out about the latest," White House Director of Digital Strategy Rob Flaherty told attendees in a recording. “So we wanted to make sure you had the latest information from an authoritative source."
Because of the fast-paced spread of information and the ease of access, people are getting news faster than ever. However, that means false information can also spread quickly.
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