GOSHEN, IN—Calling his actions 'sensible' and 'how it's going to be from now on,' Glen Showalter, a Goshen-area father of three, defended his unpopular decision to purchase bargain-brand breakfast cereals Monday.\n
GOSHEN, IN—Calling his actions "sensible" and "how it's going to be from now on," Glen Showalter, a Goshen-area father of three, defended his unpopular decision to purchase bargain-brand breakfast cereals Monday."They're far cheaper than the name brands, and you can't tell me there's any difference in the taste," said Showalter, 41, holding a bag of Apple Zaps, a budget-priced Apple Jacks knockoff.
"The kids love Fruity Pebbles, so I certainly didn't think they'd object to me bringing home a big bag of Fruity Dyno-Bites," Showalter said. "But as soon as [10-year-old son] Mark saw the bag, he just went nuts. He said the Dyno-Bites were embarrassing and 'totally lame.' I'm sorry, but I don't see what's so lame about being a smart shopper."
"I just hope none of my friends come over and see these bags," Stephanie said. "It makes us look like we're on welfare or something."Showalter, who called his children "brand snobs," explained to them that the bagged cereals' no-frills packaging and lack of national advertising enables their manufacturers to pass the savings along to the customer.
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