In a world where many automotive companies are on a relentless drive upmarket, Dacia is a noble outlier. A committed budget brand, its history can be traced back to 1966 when it was founded as Romania\u2019s state car manufacturer. To begin with, Dacia built Renaults under licence, the most famous...
affordable – ‘cleverer but also less expensive’, as VP design David Durand explains
Today it occupies a space akin to Renault’s positioning in the 1970s and 1980s, when the diamond badge adorned some of the best and brightest smallDacia’s design department has been headed up by David Durand since May 2022, working together with Renault’s overall design VP Laurens van den Acker. ‘We’re questioning every part or function of the car. Do our customers really need this or that, given the increasing price ofOne downside of this relatively hairshirt existence is that the Jogger isn’t yet hybridised. That model will emerge next year, but for now, the only option is a modest petrol engine.
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