‘Cute Girl Hairstyles’ YouTuber Mindy McKnight Launched a Line of Clean Hair-Care Products — All Under $8
, the brand is disrupting the hair care industry with its clean and budget-friendly formulations. It features two shampoos, three conditioners, two leave-in conditioners, six styling products, and a hair mask, a hair rinse, and a hair oil. Each bottle costs $7.94, is color-coded based on its purpose — cleanse, condition, moisturize, restore, or style — and can be mixed and matched based on personal hair needs, several of which skew more toward textured hair.
McKnight’s family was especially inspirational when it came to crafting Hairitage’s clean formulas. Not only is each product color-safe, vegan, and cruelty-free, but it’s also free of sulfates, phthalates, parabens, silicone, and mineral oil — and that’s clearly shown on the front of every bottle. Also listed are all of the healthy hair ingredients the brand puts into every formula, like shea butter, jojoba oil, and aloe vera.
Hairitage is using a new proprietary packaging ingredient, an additive that’s put into plastic bottles to help break them down faster and therefore shorten their lifespan, at mass in all of its bottles. “I want to leave the world a better place for my kids than was maybe handed down to my generation,” McKnight said. Hairitage is now officially available for pre-order at Walmart.com
, with products shipping on January 2. By the end of January, you’ll see Hairitage in Walmart stores nationwide on nearly 1,700 end caps, but for now, you can find McKnight on YouTube and Instagram educating you on your own hair type and how to reap the benefits from her products in your personal hair care routine. Scroll down to pre-order products from her line now.
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