People care what their avatars are wearing.
"Your avatar represents you," said Imani McEwan, a Miami-based fashion model and NFT enthusiast. "Basically what you're wearing is what makes you who you are."
Customers can send Auroboros an image of themselves and have clothing digitally added for 60 pounds to 1,000 pounds. "It really took off when COVID started and loads of people went more online," said Steven Vasilev, RTFKT’s co-founder and CEO.
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