'Crypto Advertising is Technology Driven with a Focus on Targeted Products ' web3.0 blockchain
Hi Jim, welcome to our series “Behind the Startup.” Please tell us about yourself and the story behindOur roots are in political digital advertising. Politics led the microtargeted digital advertising revolution because oftentimes we had to slice and dice the electorate down to very small segments and target them based on specific offline datasets.
During the pandemic, my cofounder, Nick Krapels, whom I went to high school with, reconnected while I was remotely doing consulting work with clients in India and he was finishing his Ph.D. in Shanghai. It put us on the same work hours even though we were on opposite sides of the planet. We started talking about all his deep involvement in the crypto space.
We took what we learned working for high-profile political parties around the world and applied it to a new type of revolution - financial technology, founding CryptoDSP.io in 2021.NFTs are becoming increasingly common, despite many people still being the fact that many people are still unsure about how to delve into them. What are your views on NFTs and their ever-rising popularity?We have worked with NFT clients to promote their products and I must say, it’s been incredibly successful.
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