In the UtahCookieWars, Logan-based Crumbl is doubling down on accusations of copyright infringement against two smaller cookie makers.
, two smaller companies. The suits allege that both companies’ products are “confusingly similar to Crumbl’s established and successful trade dress and brand identity.” The lawsuits also allege that the smaller companies’ packing and logos are similar to Crumbl’s trademark bubble-gum pink boxes and chef doodle logo.
The statement doesn’t specify which company, though the lawsuit against Dirty Dough claims that company was started by a former Crumbl employee. Dirty Dough followed by announcing it would post billboards with such defiant slogans as “Cookies so good we’re being sued!,” “Our cookies don’t crumble with competition” and “We don’t file lawsuits — we just have better cookies!”
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