Zara shoppers are crowding back to the brand's stores, and it's sending sales skyrocketing
If Zara stores feel more crowded than ever, that's probably because they are — and all that foot traffic has sent sales skyrocketing.
"A key factor of the year has been that traffic and store sales increased markedly," García Maceiras said."Inditex sales per square meter are today 16% higher than in 2019." The company said it plans to invest 1.6 billion euros, about $1.7 billion, in expanding its stores and warehouses, including opening 10 new Zara stores in the US over the next two years and refurbishing or expanding 13 existing locations.
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