The delayed, COVID-impacted Summer Olympics kicked off from Tokyo with an openingceremony that showcased global unity, stylish masks, drones, Japanese carpentry and, in the United States, NBC's new streaming platform
athletes behind to talk to American athletes; predictable upstaging of “smaller” countries with split-screen commercials or entire ad breaks).
It isn’t the first time NBC has treated the Parade of Nations this way, it won’t be the last time and, in this tumultuous moment, it was almost comforting. You need something to count on, and international audiences reacting to American Olympics coverage on Twitter with exhortations of, “Wow, that’s not the way the Opening Ceremonies are covered here!” is something to count on.
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