77% of creators say their incomes have gone up in the last year, but the vast majority are looking to cut costs. Here are 4 key takeaways from a new survey.
The study surveyed 1,500 US-based content creators who are currently monetizing their work, with a sample drawn from a range of industries and niches, including but not limited to video creators, podcasters, bloggers, and social-media influencers. The survey was conducted in March 2023.
"Hopefully we'll be able to add a pretty wide spectrum of data," said Oscar Höglund, cofounder and CEO of Epidemic Sound."One of the things which is lacking within this space is a clear definition of scope, market, guardrails, size, growth, because it's so young and there's so many different parts."1. 76.
"This tells me that previously content creators were more dependent on external props to grant their content the production value that they thought would determine success. Paying for talent or paying for a sexy location or cool props to make things look glamorous," he said.
YouTube turned out to be the best for high earners , while TikTok was the favored platform at all other income levels.This is in line with findings from other recent studies. A May
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