Coyan, With Its Measured Take on Size-Inclusive Luxury, Is a Label to Watch

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Coyan, With Its Measured Take on Size-Inclusive Luxury, Is a Label to Watch
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With sizes 0 through 24 and a focus on fabric, the brand is striving to eliminate the lines between straight and plus-size fashion.

Despite the many positive steps that plus-size fashion has taken in recent years, luxury, size-inclusive brands are not as common as you might think. In fact, historically, they haven't really existed at all. Luxury fashion? Of course. Size-inclusive fashion? Sure. But hitting both is rare.

Zunz's role meant he was constantly hearing from shoppers who wanted luxury in sizes that actually worked for them. "I could see it in front of me every day," he says of the gap in the market when it came to high-end, plus-size options. "That's when I got really interested in looking at the market." Zunz self-funded and built Coyan over the course of three years before finally launching in September 2019. In order to focus on quality, sizing and fabric, he chose to debut with just three silhouettes — all silk dresses, all available in sizes 0 to 24 and all priced between $895 and $1150.

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