Many leaders make internal changes first to support innovation, but this can leave employees feeling lost in the shuffle.
Innovation isn’t the problem; implementation is. So how can organizations effect change while increasing employees’ willingness to support it? Communication.
Millennials and Gen-Z spend considerable time on social media apps, and their online behaviors have transferred to internal communications. Effective workplace communication follows a similar format to social media. Short, personalized, highly-targeted, media-rich content yields higher rates of engagement.
And personalization is a critical factor. You must ensure that messages resonate with employees and drive engagement.
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