14 Smart Approaches To Optimizing Facebook Ads For Conversions
Photos courtesy of the individual members.Campaigns have been impacted by updates in Apple’s iOS 14. For most advertisers, I recommend running a top-of-funnel video campaign to broad audiences, targeting only location, age and gender.
Then, create a custom audience of people who viewed your video ad and push them to your website for conversions. You will build this audience effectively despite the increased potential for Facebook users on Apple devices to opt out of tracking. -
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