Could DisneyPlus reach 60 million-90 million subscribers earlier than expected?
’s current domestic numbers in just a few short years. As far as the streaming wars go, Disney Plus’ flashy sprint, right out of the gate, could signal an inflection point in the direct-to-consumer narrative.
Expectations were already enormous ahead of the launch. Disney Plus was largely expected to accrue about 8 million users across the seven remaining weeks in calendar 2019 — but not 10 million in one day. Wedbush analyst Daniel Ives believes that at its current pace, Disney could hit its 2024 goal of 60 million to 90 million global streaming subscribers potentially two years earlier than targeted.boasts more than 60 million subscribers in the U.S.
The breathlessness with which Disney Plus is being discussed is an about-face from four years ago. Recall the summer day in early August 2015, after Disney chiefremarked on “modest sub losses” at MVP cabler ESPN, spurring a sector-wide meltdown among publicly traded entertainment media companies as investors fretted over cord-cutting and linear cable erosion.
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