Firms can no longer advertise procedures like breast enhancements on media that appeals to under-18s.
Love Island received 17 complaints, including one from the Mental Health Foundation, following the advert, which depicted young women posing, dancing and laughing around a swimming pool, on a beach and on a boat. Its voiceover said: "These girls had breast enlargements with MYA and all feel amazing."Leslie Hallam runs a psychology of advertising masters course at Lancaster University.
So although under-18s can't legally make a decision to go through with procedures, "it kind of stokes the desires of young consumers, which then they can enact when it's legal for them to do so". "I think there's a strong argument to suggest that for under 18s, these adverts are quite damaging to mental health, to body dysmorphia and eating disorders," he says.
Under the ban, adverts won't be allowed to appear around television and radio programmes for, aimed at or likely to appeal to under-18s. In other types of media, these ads are banned from content geared to under-18s or where they make up over 25% of the audience.
Brasil Últimas Notícias, Brasil Manchetes
Similar News:Você também pode ler notícias semelhantes a esta que coletamos de outras fontes de notícias.
How Chinese firms have changed AfricaChinese companies have made their mark on the African continent, in ways good and bad
Consulte Mais informação »
Energy firms face windfall tax after government U-turnIt sounds attractive but it doesn't work. It's disastrous - just a selection of what members of the cabinet said about a windfall tax in the last few weeks. But now Rishi Sunak is hitting the oil and gas giants with a levy, prompting consternation among some Conservatives, but jubilation…
Consulte Mais informação »
Rishi Sunak to cut energy bills by £400 with windfall tax on oil and gas firms amid cost of living crisisRISHI Sunak is braced to give every household in Britain hundreds of pounds off their energy bill to help with the cost of living crisis. The Chancellor, who is expected to announce the plans in th…
Consulte Mais informação »
Cosmetic surgery adverts targeting teenagers bannedThe new rules apply to all media and cover procedures that are designed to change a person's physical appearance - including breast augmentation or reduction, 'tummy tucks', eyelid surgery, nose reshaping, and facelifts.
Consulte Mais informação »
'A double hand transplant? That's space-age stuff''Steven Gallagher, 48, has a new lease of life after undergoing pioneering surgery last December.
Consulte Mais informação »