Corporate America weighs in on protests, racism as companies struggle with diverse staffing

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Corporate America weighs in on protests, racism as companies struggle with diverse staffing
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As CEOs continue to issue statements condemning racism and announce multi-million dollar initiatives to advance cause of diversity, the death of George Floyd has renewed scrutiny on the lack of diversity within the c-suites of corporate America.

ABC News’ Deirdre Bolton reports on large brands that have issued social media statements against racism, but lack diversity in their own staff and leadership ranks.o protest the killing of George Floyd while in Minneapolis police custody

The company previously partnered with former NFL quarterback Collin Kaepernick in 2018, who gained attention after he protested police brutality by taking a knee during the national anthem. While branding experts believe the social justice message of some companies have remained steady well before the protests fueled by video of Floyd, an African-American man pinned down under a white police officer’s knee, they argue that other companies may only now be feeling the pressure to do so.

Silicon Valley, home to America’s most prominent tech companies and startups, has long battled with its reputation for having tech firms run mostly by white men.wrote this week that the company commits “to looking inward and pushing progress forward on inclusion and diversity, so that every great idea can be heard.”

The data paints a similar portrait at other big tech companies, which have committed to releasing yearly diversity and inclusion reports in an effort to be transparent about their staffing demographics.

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