Coronavirus silver lining: It may be easier to get into many top colleges
f there is a glimmer of brightness in the current plague besetting the planet, it may be that high school seniors in the United States are suddenly more likely than ever to get proverbial “fat envelopes” or acceptance letters from their dream schools, as colleges send out final letters of admission in the coming weeks.
Last year, a relatively good year economically, Bucknell was forced to admit 100 students from its waiting list after it failed to attract enough deposits from incoming freshmen by the May 1st deadline. It wasn’t alone, in 2019 more than 500 colleges reported shortfalls to the National Association of College Admissions Counselors by the deadline.
Many others have more serious enrollment conundrums. International students make up nearly 50% of those attending New York City’s School of Visual Arts. Boston’s New England Conservatory of Music and Carnegie Mellon University in Pittsburgh have international student populations in excess of 40%. Students from abroad account for some 36% of Columbia University’s enrollment and MIT’s population amounts to about 30%.
Facing the inevitable reality of a decline in graduating high school seniors after 2025, most of these zombie colleges were already scrambling to devise survival plans before coronavirus became front page news. “We have not yet determined how we are going to handle the volume of financial aid appeals we have already received,” says Rock Jones, President of Ohio Wesleyan University, a small liberal arts college about 30 minutes north of Columbus. “We have a process, a normal process. But these are not normal times.”
“Covid-19 has exacerbated the desperation of some institutions to enroll their class,” says Robert Massa, former chief enrollment officer for Drew University, Dickinson College and Johns Hopkins, and now a consultant. Massa expects the gloves to come off this summer as schools compete for promising applicants, and even solicit transfers from the rolls of promising students they previously rejected early decision.
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