What used to be a routine request for political cash could now come across as tone-deaf or tacky.
FILE - In this March 7, 2020, file photo Democratic presidential candidate former Vice President Joe Biden speaks during a campaign rally in Kansas City, Mo. White House contenders aren't typically bashful about asking for money. But as the coronavirus pandemic upends life, President Donald Trump and his likely Democratic rival, Biden, suddenly find themselves navigating perilous terrain.
That presents a delicate challenge as both candidates try to stockpile the massive amounts of cash needed for the general election campaign. He lacks Trump's reelection cash reserves, which were built up over the past three years of his presidency. Biden also has yet to clinch the nomination and won't be able to do so until postponed primary contests are held in the months ahead.
“It isn't easy for me to ask you for money today,” Biden campaign manager Jen O’Malley Dillon said in a fundraising email Thursday, seeking contributions as low as $5. “There are so many deserving charities and small businesses in your community where your money makes a huge difference right now. And of course, your own needs and the needs of your family take precedence.”
“The safety, security, and health of the American People is President Trump's top priority right now,” the message said. It also urged supporters to visit the U.S government's coronavirus website to “learn ways to keep you, your family, and your community safe.” Sanders has earned praise for turning to his army of small-dollar donors to raise $3.5 million for virus relief instead of his campaign. The senator, whose campaign is fueled by grassroots online donors, has stopped sending out fundraising emails.
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