Coronavirus forces tech investors and startups to ditch the all-important pitch meeting - Business Insider

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Coronavirus forces tech investors and startups to ditch the all-important pitch meeting - Business Insider
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Coronavirus forces tech investors and startups to ditch the all-important pitch meeting

European tech investors and startups have been forced to change their working strategies in response to the coronavirus pandemic.

Investors are putting an optimistic face on the changed landscape, saying they welcome the reduced carbon footprint and the greater efficiency of online pitches.As much of Europe moves towards working from home, venture capitalists and startup founders have had to adapt nimbly. Funds must be spent, and startups need cash.

Early-stage funds Seedcamp and France's The Family have moved entirely to online events platform Hopin, itself a nascent European startup thatIt's a notable, if temporary, shift from a culture that has tended to prioritize "warm intros" — introductions via networks and contacts — and strong personal chemistry between investor and founding team.

The switch to video pitching also means a shift in etiquette. A call means no handshakes or other social signifiers.

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