India wants to embrace an environment-friendly lifestyle to fight climate change - but what about its economy?
Growing consumption, rising economy
"Will there be action to adopt a different lifestyle or will it be business as usual is the question," he says. Behavioural change is "necessary and important", but it can't be the main tool for policymakers, she adds. "It is not about asking people to not buy air conditioners, but we can make the habit of keeping our room temperature at 25C, which will lead to a cut in our energy consumption," says Madhav Pai, acting CEO of World Resources Institute India, an international non-government organisation that is working with the Indian government to disseminate the message of the LiFE programme."It is a nudge to 1.
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