“Cool’s Over. Chic’s Over.” Balmain’s Olivier Rousteing Says “Fashion Should Be Connected to What’s Real”

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“Cool’s Over. Chic’s Over.” Balmain’s Olivier Rousteing Says “Fashion Should Be Connected to What’s Real”
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'Cool’s over. Chic’s over.' Balmain's ORousteing talks candidly about the future of fashion, and keeping on in a time of COVID-19 quarantine.

’s June/July portfolio. His conversation with Mark Holgate has been condensed and edited.

Everything just has more meaning now. [My grandparents] are bad at Skype, Facebook, so my uncle, who lives next door, brings in the iPad for them so we can FaceTime. I see their faces and every wrinkle is beautiful; I take time to look at their eyes and smiles and I rediscover them. Things you forget when you’re busy and preoccupied working in the fashion system... they’re just more precious.

The fashion system was bored of the fashion system. We have to be more spontaneous, not follow rules.was already facing something big, and this moment has only accelerated all the questions. The fashion system was bored of the fashion system. We have to be more spontaneous, not follow rules—we need to be more inclusive as an industry. I want to do fashion shows for different people; to open my doors to people who are not part of the system. Fashion can do so much.

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