Suzzan Atala—the jewelry designer behind It-girl favorite store Tuza—has opened up a sister store in her hometown of Mexico City.
A big part of Tuza’s appeal is Atala’s own unique sense of style, which has earned her brand devotees like model Paloma Elsesser and nail artist Madeline Poole. She describes her look as “comfortable but also coquettish.” As a rule, she avoids black. “I feel that is safe, but culturally, people in Mexico grew up suppressing vibrant colors even though we are a colorful culture.
Local artisan culture is also a major part of the store and a deeper signifier of community building. For example, to design one of the store’s signature pieces—the Tuza Cesta bag, a jaunty handwoven carryall—Atala hired a local artisan who now works for her full-time, employing a traditional technique he learned from his weaver mother.
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