How legendary restaurateur Joe Baum created Windows on the World atop the World Trade Center
Lying in construction dust, in a state of breathless exhilaration, they looked back toward the footsteps approaching them. “What the fuck are you guys doing?” asked Baum with a rascally grin. “Stick with the dirty windows, Jim, if you want to be around for the opening.”
Baum’s modus operandi at Restaurant Associates, all of his success, was marked by a process in which he gathered the best and brightest; harangued them with ideas and directives and, alternatively, charm and abuse; and then micromanaged them to tears as they put his plans into effect. But Baum positioned his task as just as impressive as any of his previous grandiose projects. He emphasized the international flavor of the restaurant, which people would want to go to, he suggested, before heading uptown to the theater. As for feeding the masses, he was thinking big, conjuring carefully planned eating aeries that would form “vertical neighborhoods... little cities, each with a life of its own.
Yamasaki designed the perimeter columns to be 18 3/4” wide, interspaced by windows that were 20” wide. From the outside, the windows virtually disappeared, giving the buildings a nearly seamless, silver appearance. From the inside, the narrow windows were less than ideal, blocking views and creating a shutter effect or the appearance of a large venetian blind. Yamasaki’s windows were at least partly inspired by his own fear of heights.
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