The conservative advocacy organization Consumers’ Research has launched a text notification system dubbed “Woke Alerts” to inform users when they believe a major company is engaging in liberal political activism.
The service is the latest strategy by the group, which brands itself as the leading anti-woke crusader, to combat what they call “woke capitalism” by shining a spotlight on corporations believed to be bending to a liberal agenda.told The Washington Times the goal of “Woke Alerts” is not necessarily to tell Americans which companies to boycott, but rather to “arm consumers with the best information so that they can make decisions that are in line with their values.
The group is putting six figures behind the service. Last year, it launched a seven-figure culture war battle against the world’s largest asset manager, BlackRock, over its support of climate-conscious investing known as ESG. Consumers’ Research has also targeted corporations such as Coca-Cola, Nike, American Airlines and Disney in recent anti-woke advocacy campaigns.
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