Travel industry gathering has generated billions in international travel spending for U.S. cities
A tour of the Pearl was one of the activities offered during the U.S. Trade Association's annual international conference, held in San Antonio for the first time this week.San Antonio has been rolling out the red carpet for travel industry leaders this week, hoping to capitalize on global pent-up consumer demand after the pandemic.
The city is hosting the U.S. Travel Association's largest international conference for the first time, drawing about 5,000 meeting planners, travel agents, tour operators and travel journalists from 60 countries. The event, held annually for 50 years, kicked off Saturday and will wind down Wednesday.
The city spent more than $5 million in its bid to host the event, including rental fees for the Henry B. Gonzalez Convention Center. The conference is expected to generate about $614 million in economic benefits and attract 395,000 new international visitors to San Antonio over the next three years. It's the first time since 2000, when the gathering was held in Dallas, that Texas has played host.
Geoff Freeman, president and CEO of the travel association, said the 2015 inscription of the San Antonio missions as the first UNESCO World Heritage Site in Texas was well timed to position the city as the host site this year. Two years later, San Antonio was named a UNESCO Creative City of Gastronomy in recognition of local culinary arts and heritage that balance tradition with innovation.
"It was past time to get back to Texas," Freeman said."It also was a chance for a different experience, something new for these media professionals and buyers to see."
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