Execs from Amazon Studios, TelevisaUnivision and Televisa debated on the current state of the telenovela and the impact AI will have on it in the not-so-distant future. Among the multiple eve…
debated on the current state of the telenovela and the impact AI will have on it in the not-so-distant future. , the panel titled ‘Mexico: Broadcasters & Platforms’ saw Ángel Inzunza, development executive of original content at Amazon Studios in Mexico, Vanesa Rosas, VP of streaming partnerships and business operations at TelevisaUnivision, and Guillermo Quesada, script and content advisor for Televisa, debate on how the telenovela has been impacted by the advent of streamers.
But contrary to the doomsayers and the impact of the pandemic, “telenovelas are more alive than ever and they represent a very important commercial business,” he asserted. Telenovelas on ViX, the fast-growing streaming platform of TelevisaUnivision, are the most watched, according to Rosas.” “The really good ones are watched many times over,” she points out. Televisa’s vast library is being monetized on FAST channels, adding precious value to long-shelved content, she added.
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