'We're more like the music equivalent of a premium sports channel that gets you all access to all your bands.'
Also on the rise: demand for hi-end audio. Serling estimates that approximately one-third of his customers will pay the $25 per month Nugs charges for high-definition audio streams and downloads. The company generally offers five options, ranging from MP3 quality to 24-bit high resolution technology.
While Serling notes that ‘'the mission is still to spread the music far and wide,'' the platform's greatest value for bands may be in marketing. "We created a mousetrap that's incredibly effective," he says. In the case of Phish, which offers a download of each show to ticket holders, the "cheese" is the download and the "mouse" is the ticket that has to be swiped to get it.
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