What’s in a name? For the world’s biggest brands, often an update many customers don't even notice.
Published 1:43 PM EDT Jul 27, 2019Global coffee chains, a sleek car company and the maker of the iPhone are all among hugely successful brands that have tweaked their names over the years in ways big and small.
“Even though we have been, and always will be, a coffee company and retailer, it’s possible we’ll have other products with our name on it and no coffee in it,” then-CEO Howard Schultz said at that time. "Truth is, we didn’t do a great job at explaining the KFC name change, which left the door open for folks to get creative with the reason," KFC admitted in 2016."And boy did they!”
"From the moment I chose to invest in the company and join the Board, I have believed that the role WW can play in people's lives goes far beyond a number on the scale," Winfrey said in a statement.Mark Schiefelbein, AP
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