Firms far beyond the Golden State will feel the impact of its new privacy law
not repeat but sometimes it rhymes. So, it seems, do efforts to protect netizens’ privacy. The European Union led the world with its General Data Protection Regulation , which came into force in May 2018. That law shook up internet giants and global advertising firms, both of which had previously used—and at times abused—consumer data with little oversight.
, for a federal statute on the subject. “We really, really support an omnibus federal privacy law,” says a data-privacy official at a large American technology company. Facebook and Google do, too, they profess. TheOne explanation for tech firms’ sudden enthusiasm to safeguard user information is their reasonable desire to avert a balkanised mess of contradictory state laws. Illinois, New York and Washington have differing state legislation in the works. Many others are looking into the matter.
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