Companies fined for marketing calls targeting elderly

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Companies fined for marketing calls targeting elderly
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Unwanted calls were made to thousands of older people including some with dementia, a watchdog says.

Five companies who made thousands of unwanted marketing calls to "older, vulnerable people" must pay fines totalling £405,000.One of those who complained to the watchdog described the cold-call as "threatening and coercive".The calls involved the sale of insurance products or services for white goods and other large household appliances, such as televisions, washing machines and fridges.

The companies were specifically asking for personal information about people who are aged 60 and over, homeowners and with landline numbers, the ICO said.The evidence gathered by the ICO led it to believe the companies were either working together or using the same marketing list to target people. Mr Edwards warned companies employing these tactics to expect a strong response and encouraged anyone pestered by such calls to report their concerns to the ICO.

Unless they have told the caller that they wish to receive them, live marketing calls should not be made to anyone who has registered with the service the ICO said.Domestic Support Ltd , based in Littlehampton, West Sussex, which made 69,133 unwanted marketing calls to people registered with the TPS between January 2020 and July 2020 and was fined £80,000.

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