For one day, movie tickets will be just $3 in the vast majority of American theaters as part of a newly launched 'National Cinema Day' to lure moviegoers during a quiet spell at the box office.
Who owns Regal Cinemas? Movie theater chain owner Cineworld Group is preparing to file for bankruptcy after its stock price dropped significantly.For one day, movie tickets will be just $3 in the vast majority of American theaters as part of a newly launched "National Cinema Day" to lure moviegoers during a quiet spell at the box office.
Labor Day weekend is traditionally one of the slowest weekends in theaters. This year, the August lull has been especially acute for exhibitors. Cineworld, which owns Regal Cinemas, cited the scant supply of major new releases in its recent plans to fill for Chapter 11 bankruptcy. "After this summer's record-breaking return to cinemas, we wanted to do something to celebrate moviegoing," said Jackie Brenneman, Cinema Foundation president, in a statement. "We're doing it by offering a 'thank you' to the moviegoers that made this summer happen, and by offering an extra enticement for those who haven't made it back yet."
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