Five months before launching highly anticipated streaming service Peacock, Comcast has reportedly been conducting exclusive negotiations to acquire Xumo, a notable startup player in ad-supported st…
reported the talks Thursday evening, but it cautioned the discussions could still fall apart before a deal is reached. Comcast and Xumo reps did not immediately respond to inquiries from Deadline., but one recent benchmark was Viacom’s $340 million acquisition of a Xumo rival, Pluto TV, last January.
subsidiary a plug-and-play platform for the planned ad-supported component of Peacock. Xumo could also sit alongside Peacock. Such is the setup at ViacomCBS, which operates Pluto as a free service populated by Viacom programming while also looking to sign up paying subscribers to CBS All Access and Showtime.
Comcast has thus far leveraged the streaming assets of Sky, the massive European pay-TV operation it bought for $40 billion last year, as it has built Peacock. Even so, the assets and expertise of Xumo could be helpful, especially since it has longstanding relationships with smart-TV makers like Samsung and Vizio as well as third-party streaming enablers like Roku.and keep your inbox happy.
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