Comcast has a two key advantages that could allow it to build a successful AVOD business
), Xumo has about 10 million monthly active users. And just 6% of US AVOD users use Xumo, compared with nearly half of US AVOD users who use the ad-supported version of Hulu, 30% who use Roku, and 27% who use Pluto TV, And Xumo isn't special compared with other AVOD services. Theoretically, Comcast could enhance Xumo similar to how ViacomCBS has done with Pluto, by adding more channels based on familiar IP.
Comcast will likely aim to expand Xumo's audience by leveraging the app's integrations into connected-TV hardware, particularly across its own devices. Xumo is already integrated into a broad range of smart TVs, including from LG, Panasonic, and Vizio, and CTV devices. And in August, Comcast integrated Xumo onto its proprietary Xfinity set-tops, X1 and Flex, which included voice-activated search functionality.
Brasil Últimas Notícias, Brasil Manchetes
Similar News:Você também pode ler notícias semelhantes a esta que coletamos de outras fontes de notícias.
Comcast acquires Irvine-based Xumo, as demand for free streaming services growsComcast said it acquired Irving-based streaming company Xumo.
Consulte Mais informação »
What having swine flu taught me about the coronavirus - Business InsiderI survived swine flu as a teenager, and it taught me one crucial lesson about life during an epidemic: don't panic
Consulte Mais informação »
Corona releases 'poorly timed' ad during coronavirus outbreak - Business InsiderAs the coronavirus goes global, Corona Hard Seltzer releases new ad about the beverage 'coming ashore soon'
Consulte Mais informação »
Facebook is banning ads that promise to cure the coronavirus - Business InsiderFacebook is banning ads that attempt to 'create a sense of urgency' around the outbreak or promise to cure it.
Consulte Mais informação »
NBCUniversal Opens New Local Ads Business for Streaming TVComcast’s NBCUniversal is launching a new streaming advertising business for its local TV stations group as viewers and advertisers continue to shift to internet-connected programming.
Consulte Mais informação »
YouTube and influencer business trends newsletter February 27 - Business InsiderThis week's rundown includes TikTok star Charli D'Amelio's love for Dunkin' and a recent college grad's lucrative influencer business.
Consulte Mais informação »